Goaliano goalkeeper Olivia Smith standing in her goal at a small British ground on a bright morning — an AI-generated illustration

About

Talent has no ZIP code and no gender.

Goaliano exists so that anyone who plays, anywhere, can be measured like a professional and seen by the people who decide — fairly, and on the strength of their own footage.

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AI-generated concept illustration, not a photograph

Our mission

Every talent deserves to be seen. We give every soccer player a fair, structured, AI + human path to discovery.

The manifesto

Talent has no ZIP code and no gender. We build ethics-first: no fake testimonials, no deepfakes, consent-first for children, and data ownership for everyone.

What we build on

  • Evidence, not opinion

    A score comes from what your video shows and from reviewers who watched it. Where nothing can be measured, the criterion stays unscored — we do not invent a number.

  • Ethics first

    No fake testimonials, no deepfakes, no invented players presented as real. Our own squad, The Club, is fictional and says so on every profile.

  • Your data is yours

    Consent first for children, a verified guardian behind every minor, and for everyone the right to download or delete what we hold — at any time.

How the AI sees a talent

Eight clips filmed on an ordinary phone, and one rule we do not bend: a criterion your video cannot prove is never given a score.

What happens to your clips

  1. You film

    Eight short clips on any phone. No studio, no drone, no club to belong to.

  2. The machine measures

    Our own computer-vision service reads body pose and ball movement frame by frame. It runs on Goaliano's servers — your video is not handed to a third-party AI to look at.

  3. Three reviewers, blind

    Three qualified reviewers score the same evaluation without seeing your name, club or country — or each other's scores. The human result is the median of the three, so one outlier cannot move it.

  4. One score, two judgements

    Every criterion combines machine measurement with human judgment. Neither side decides alone.

What goes into a score

  • Most criteria are measured from your video

    Computed from pose and ball data by exactly the same code for every player.

  • A smaller set is judged by a person

    Vision, composure and the like — qualities nothing in the pose or ball data evidences. A reviewer scores them, or nobody does.

  • And some are not scored at all — yet

    Where a quality cannot yet be measured reliably, the criterion carries no score — and your report says so.

A number we cannot justify is a number we do not print

Where a criterion cannot be measured from your clips, the report leaves it unscored. Filling the gap with a subcategory average would be easy and nobody outside would ever know — that is exactly the practice this replaced. Every score you receive comes from something visible in your video, or from a reviewer who watched it.

The same code for everyone

Age, gender, country, religion and color are not inputs to the measurement, and the reviewers scoring you cannot see them either.

We check who is on the platform

Identity verification is required to take part, and it is not the same check for everyone: a club or a company is verified as an organization, while a coach or a scout also has their licence read by a person — a coaching badge is not something an ID check can confirm. A child is never asked for a document or a biometric; a minor's identity rests on their guardian's verified identity and signed consent.

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See the evaluation process →

The Club

Goaliano's own squad — a men's team, a women's team and an academy intake, 101 characters from 101 countries. Every one of them is fictional. They exist to show what "Every talent deserves to be seen" looks like when it is true for everyone.

The Club, in motion

The Club →

Who is behind Goaliano

A UK company building soccer technology for players in every country — small enough that a person reads every message, and answers it.

Goaliano is built and operated by K&K Innovation Solutions Ltd (UK company no. 17094329).

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